5 result(s) found tagged: Music
You may have read that listening to music while you work can improve productivity and the work you produce. But sometimes you might want to change it up a bit and learn a little something while you're at it. Listening to quality podcasts about the industry you work in can provide tips, techniques or insight that will help you in day-to-day business or when a tricky situation raises its head.
This year celebrates Muzak's 75th anniversary in business. They decided to hold a conference to have a focused discussion on the art, science and sound of music branding. The discussion explored the transformation of music, the music industry, and music branding—from legal to cultural considerations, media consumption to retail behavior.
From a designer's perspective, it was very eye opening to realize how important music relates to the target audience and how it really helps to reinforce the message, style, and emotions created within a brand. I had never really put stock in what types of music the target audience of my brand would listen to or even create. But looking back, I now realize that most of the information I was receiving about a target audience was directly influenced by the types of music that is both listened to and created within different demographics. Music is a unifying theme in all circles and can even break bounds and connect very different groups of people by evoking emotion and creating memories.
Muzak is a company that is a lot like us. They understand the importance of branding. While we tell a company's story visually, they do it with music, voice and sound. Check out the two websites we've launched so far for their Music and Voice product lines.
Being the music lovers that we are, Studiobanks is very happy to announce our latest project(s) with Muzak, who is a leading provider of business music. We'll be designing four websites for their various product lines. These are the folks that design, install and maintain the sounds that brand a company. For example, here's the audio architecture (the integration of music, voice and sound to create experiences designed specifically for your business) Muzak created for Ghiradelli Chocolate:
An older, credible, caring female voice delivered in a simple, formal style. No ornate production was needed. The voice is heard over music that could be performed in a jazz club. Brushes on a snare drum, a jazz guitar and a stand-up bass complete the experience.
You'll hear the sounds Muzak architects while shopping in a store, sitting at a restaurant, on hold or in a TV commercial. This is why I love my job, I'm always learning about new companies and what they do.
The Avett Brothers, hailing from Charlotte (rather Concord/Mt. Pleasant), just released their new album Emotionalism on May 15th. A few of us made it down to their in-store at Manifest this past Tuesday. According to their management, around 700 people passed through the store during the event and 300 copies of the album were sold. All in all, they played 13 songs and mingled with double the attendance of their last in-store there in 2004.
If that wasn't enough, the guys recently performed "Paranoia in Bb Major" on Late Night with Conan O'Brien. Videos of the performance have mostly been deleted from YouTube by NBC, but we found one!
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