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Muzak's Brainery
This year celebrates Muzak's 75th anniversary in business. They decided to hold a conference to have a focused discussion on the art, science and sound of music branding. The discussion explored the transformation of music, the music industry, and music branding—from legal to cultural considerations, media consumption to retail behavior.
From a designer's perspective, it was very eye opening to realize how important music relates to the target audience and how it really helps to reinforce the message, style, and emotions created within a brand. I had never really put stock in what types of music the target audience of my brand would listen to or even create. But looking back, I now realize that most of the information I was receiving about a target audience was directly influenced by the types of music that is both listened to and created within different demographics. Music is a unifying theme in all circles and can even break bounds and connect very different groups of people by evoking emotion and creating memories.
FEATURED: Eric Hunter
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