Studioblog (n): a blog by Studiobanks about design, marketing, internet, business, Charlotte and more. 

(Press Release) Studiobanks Recognized with Esteemed Webby Award

Studiobanks 0 Comments

Charlotte-based digital agency, Studiobanks has been recognized with an esteemed Webby Award for its work on Muzak’s 75th Anniversary website. The website, which showcases Muzak’s successful history in an ever-evolving industry, was selected as an Official Honoree for the Corporate Communications category category in the 14th Annual Webby Awards.

The Webby Awards are the Internet's most respected symbol of success. Winners of the 14th Annual Webby Awards were chosen by the International Academy of Digital Arts and Sciences, a global organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone, Virgin Group Chairman Richard Branson, and R/GA chairman and CEO Bob Greenberg.

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Muzak's Brainery

Mike 0 Comments

This year celebrates Muzak's 75th anniversary in business. They decided to hold a conference to have a focused discussion on the art, science and sound of music branding. The discussion explored the transformation of music, the music industry, and music branding—from legal to cultural considerations, media consumption to retail behavior.

From a designer's perspective, it was very eye opening to realize how important music relates to the target audience and how it really helps to reinforce the message, style, and emotions created within a brand. I had never really put stock in what types of music the target audience of my brand would listen to or even create. But looking back, I now realize that most of the information I was receiving about a target audience was directly influenced by the types of music that is both listened to and created within different demographics. Music is a unifying theme in all circles and can even break bounds and connect very different groups of people by evoking emotion and creating memories.

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Muzak Expressions

Will 1 Comments

This year for the 2008 GlobalShop (the world's largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.

The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the experience by being professionally photographed expressing one or more of those four emotions, then seeing their own photos added to the visual display throughout the event.

Expanding the experience into the web, Studiobanks created a micro-site for Muzak Expressions, allowing users to casually browse through the hundreds of photos Muzak took over the course of their campaign.

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Design Lecture by Muzak Design Team

Banks 0 Comments

You might remember that Studiobanks gave a lecture for AIGA a few months ago. It was a part of their A Lecture by Your Next Door Neighbor series. Well, this month Muzak's in-house design team has been invited to speak. We have been working closely with their team on Muzak's various website projects. It will be interesting for us to hear more about what their offline design process is like. The event is next Thursday. Make it out if you can. You can find details on the AIGA Charlotte site.

About Muzak Design Team:

As the world’s leading provider of business music, Muzak creates experiences that reach more than 100 million people daily. Some of the biggest brands in business, from Aveda to Sur La Table to Boeing, work with Muzak to enhance their brand image in more than 350,000 client locations. Based out of its home office, Muzak’s in-house design group creates everything you can think of—from sales collateral and web sites to environmental design and apparel. The team of three designers and one copywriter create award-winning work to promote sales and the brand.

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