Studioblog (n): a blog by Studiobanks about design, marketing, internet, business, Charlotte and more.

(Project Update) Asana's New Logo

Christy 1 Comments

As we promised, here's the logo Asana chose from the six or so options we presented them—and it was our favorite one of the bunch, too. Clay designed this font by hand, so Asana will have their very own personal typeface. We chose the four colors from swatches they gave us from one of the clothing brands they'll be carrying. Now, the architect designing the store, which will be located at the new development Morrison in South Park, will be incorporating the color palette we've chosen into the store design. The next phase for Studiobanks is to create all of the Asana collateral: business cards, letterhead, envelopes, in-store hang tags and product signage.

We Love The Avett Brothers

Robbie 0 Comments

The Avett Brothers, hailing from Charlotte (rather Concord/Mt. Pleasant), just released their new album Emotionalism on May 15th. A few of us made it down to their in-store at Manifest this past Tuesday. According to their management, around 700 people passed through the store during the event and 300 copies of the album were sold. All in all, they played 13 songs and mingled with double the attendance of their last in-store there in 2004.

If that wasn't enough, the guys recently performed "Paranoia in Bb Major" on Late Night with Conan O'Brien. Videos of the performance have mostly been deleted from YouTube by NBC, but we found one!

(New Project) Asana Activewear

Christy 0 Comments

We are very excited to announce yet another great project from a client located at the new development Morrison in South Park! First the Winestore, now Asana Activewear.

Asana Activewear is a newly formed company that operates boutique, specialty-apparel retail stores, focused exclusively on yoga-inspired activewear and accessories for men and women.

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(New Project) Southern Comfort - Custom Home Builder

Christy 0 Comments

Studiobanks has become known for creating strong brands. With our latest project, Southern Comfort, a local custom home builder new to the market, we will have the opportunity to create their entire brand - including logo, marketing materials and, of course, the website.

With so many builders in the market, our challenge will be to create a memorable brand that sets them apart from the rest.

Design Un-Plugged: A Panel Discussion with Charlotte Studio Owners

Banks 1 Comments

Recently I had the opportunity to represent Studiobanks and speak on a discussion panel of Charlotte based studio owners held by AIGA. All of the selected studios employed between 5 and 10 people. It was an honor to be included in such an esteemed group of local firms. The discussion covered various subjects like running a design studio, working in Charlotte and hiring the right people. Here is a snippet of some of my responses on the various topics:

What do you prefer to spend more time doing, design or business?

While I do enjoy business side of things, I prefer to spend more time on design and the creative direction of our various projects. There was a time about a year ago that the studio had grown to a point where I was doing business about 90% of the time. It was quite draining, so I hired a project manager to help with client relations and the day-to-day business operations of Studiobanks.

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(Press Release) Carolina Nightlife Recognized as a 2006 Charlotte Magazine "Best of the Best" Recipient

Studiobanks 0 Comments

CarolinaNightLife.com designed and developed by STUDIOBANKS, was recognized as a 2006 Charlotte Magazine Best of the Best Award recipient for "Best Guide to the Night Scene."

Charlotte Magazine’s panel of editorial staff members, contributing editors
and regular contributors handpick Charlotte’s Best of The Best after being
assigned specific categories to research.

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