2 result(s) found tagged: Business
JUL 11, 2007

(New Project) Muzak

Christy 2 Comments

Being the music lovers that we are, Studiobanks is very happy to announce our latest project(s) with Muzak, who is a leading provider of business music. We'll be designing four websites for their various product lines. These are the folks that design, install and maintain the sounds that brand a company. For example, here's the audio architecture (the integration of music, voice and sound to create experiences designed specifically for your business) Muzak created for Ghiradelli Chocolate:

An older, credible, caring female voice delivered in a simple, formal style. No ornate production was needed. The voice is heard over music that could be performed in a jazz club. Brushes on a snare drum, a jazz guitar and a stand-up bass complete the experience.

You'll hear the sounds Muzak architects while shopping in a store, sitting at a restaurant, on hold or in a TV commercial. This is why I love my job, I'm always learning about new companies and what they do.

MAR 30, 2007

Design Un-Plugged: A Panel Discussion with Charlotte Studio Owners

Banks 1 Comments

Recently I had the opportunity to represent Studiobanks and speak on a discussion panel of Charlotte based studio owners held by AIGA. All of the selected studios employed between 5 and 10 people. It was an honor to be included in such an esteemed group of local firms. The discussion covered various subjects like running a design studio, working in Charlotte and hiring the right people. Here is a snippet of some of my responses on the various topics:

What do you prefer to spend more time doing, design or business?

While I do enjoy business side of things, I prefer to spend more time on design and the creative direction of our various projects. There was a time about a year ago that the studio had grown to a point where I was doing business about 90% of the time. It was quite draining, so I hired a project manager to help with client relations and the day-to-day business operations of Studiobanks.

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