1 result(s) found tagged: Brand
APR 4, 2008
(Pardon the Buzz Word) Branding
In a recent post entitled "Pardon the Buzz Word," I explained our usage of the term "webcentric". I've decided to turn that into a series of posts where I focus on certain marketing terms, dispel some common myths around the term and then describe our usage.
I just finished reading two great books on branding, The Brand Gap and Zag. The book's author Marty Neumeier is president of San Francisco based Neutron, a brand consulting firm. I highly recommend these two books to anyone involved in marketing or running a company. I have already been able to apply some of their teachings into my work with our client's marketing strategies.
FEATURED: Muzak
