APR 24, 2007

Bobcats the Butt of Joke on Entourage

It appears the Bobcats are not only the butt of jokes here in Charlotte but on the national scene as well. In the latest episode of HBO’s hit sitcom Entourage, Ari (a Hollywood super-agent played by Jeremy Piven) showed what the rest of the country must think of our hometown NBA franchise.

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APR 13, 2007

Pixel Tools in Flash

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It's kind of surprising that with every new version of Flash released a set of pixel based drawing tools hasn't been added to Flash's toolbox. It's a logical addition. Pixels are the unit of measure for the web; why not make a set of tools that conform to this standard?

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APR 12, 2007

Timepost Gets Noticed

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At Studiobanks, we use Basecamp extensively to manage projects. The setback to Basecamp being the application requires us to log project time manually. We previously used DesignSoft's Stopwatch and TimeSheet Manager for its timer feature, but this did not solve said issue.

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APR 5, 2007

(New Project) Zobo.tv

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After a couple of meetings and many emails, we are very excited to announce our latest project: re-designing the Zobo.tv website! Zobo.tv provides uniquely-packaged and simple home theater products and services. You may have visited one of their stores by Carolina Place Mall or North Lake Mall. Our first step is to have a kick-off meeting at the store. There we'll meet to discuss the brand, the overall creative direction of the project and watch an installation demo. After mocking the current Studiobanks stereo system, they promised to upgrade our speakers! I see lots of fun, new electronic toys in the very near future! I'll let you know how things go, stay tuned.

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APR 5, 2007

Building Trust in a Brand

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Successful marketers know that you must build trust with consumers before you try to sell them anything. Often times when working with our clients we suggest placing customer testimonials on their websites to help build trust, like we did on Meineke’s Franchising website. If a customer can see that others have trusted your company and had a good experience, inherently they will be more likely to trust you as well.

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APR 1, 2007

(New Project) Kubilins Transportation Group

Kubilins is one of the most sought after traffic engineering firms in the Carolinas, Virginia, Georgia and Tennessee. We are taking a very organized yet creative approach to their website, which will be built in FLASH and lots of animation in the background. It's also very important that when visitors come to their site they can view the Kubilins portfolio right away- whether they want to search by a particular service or by a specific project, like the NASCAR Hall of Fame or Birkdale Village. Check back for the launch announcement. This has been one of our favorite websites so far this year.

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MAR 30, 2007

Design Un-Plugged: A Panel Discussion with Charlotte Studio Owners

Recently I had the opportunity to represent Studiobanks and speak on a discussion panel of Charlotte based studio owners held by AIGA. All of the selected studios employed between 5 and 10 people. It was an honor to be included in such an esteemed group of local firms. The discussion covered various subjects like running a design studio, working in Charlotte and hiring the right people. Here is a snippet of some of my responses on the various topics:

What do you prefer to spend more time doing, design or business?

While I do enjoy business side of things, I prefer to spend more time on design and the creative direction of our various projects. There was a time about a year ago that the studio had grown to a point where I was doing business about 90% of the time. It was quite draining, so I hired a project manager to help with client relations and the day-to-day business operations of Studiobanks.

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MAR 27, 2007

(Press Release) Silver and Gold Befall Charlotte Shop

Charlotte-based advertising agency STUDIOBANKS cashed in at the 2007 ADDY® Awards on March 8th, winning 4 Awards. The Awards Show and Gala was held at the plush CenterStage@NoDa Convention Center in the artistic district of Charlotte, where over 250 local and regional creative directors, designers and writers gathered for the annual competition. Nearly 50 area agencies submitted work, totaling 400 entries in the competition. STUDIOBANKS walked away with 1 Gold and 3 Silver—an encore to their Best of Show Award last year for website client Urbana.

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FEB 10, 2007

(New Project) Aegis Funds Management

So we have a new project, Aegis Funds Management, which came by way of client referral. We just love those referrals. Thank you! This will be an entire brand development project from logo, to marketing collateral, and of course, a website! Aegis Funds Management provides individuals access to money managers and strategies historically reserved for the ultra affluent and large institutions.

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DEC 21, 2006

Charlotte Observer "Best Holiday Card"

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Check it out! Studiobanks got voted "The Best Holiday Card" of the season in the Charlotte Observer business section today. Thanks to Will on his oh so creative illustration skills! And Santa... for needing a new website.

Jeff Elder of The Charlotte Observer:

The Best Holiday Card Award goes to the young bucks over at Studiobanks, the hip Web site builder on South Tryon. They sent 'round a foldout comic book about the company creating a new Web site for Santa. It's very cool, and, hey, don't we all want to use our superpowers to help St. Nick?

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