Studioblog (n): a blog by Studiobanks about design, marketing, internet, business, Charlotte and more. 

(Review) Guidelines for Online Success

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When I first learned that Rob Ford from The FWA edited a book entitled Guidelines for Online Success, I immediately went out and purchased it. After all, I’m a Flash developer and I avidly check what’s on The FWA – naturally, I’m curious to know what they would recommend as “guidelines for online success.”

The chapters are arranged by subject (interface & design, marketing & communication, technology & programming, technical advice, content/content management and e-commerce), each with an introduction from an experienced member of the industry. For the most part these intros give you a nice bit of insight into the mindsets of some of the bigger names in web design. The intro by Martin Hughes and Jordan Stone of WEFAIL was particularly good.

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Pretty Loaded

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If you haven’t already done so, check out Big Spaceship’s Pretty Loaded.

Pretty Loaded is an archive of preloaders, created and curated by Big Spaceship. So far it looks like Big Spaceship, Firstborn, Odopod and AgencyNet are the only agencies on the site, but it’s all top-notch work and warrants a look. You can definitely spend a lot of time appreciating the amount of detail that goes into all of the work showcased on the site.

If you’re a Flash developer and would like to learning how to create a preloader of your own, Jamie Kosoy (Big Spaceship’s Senior Developer) has a great article on Adobe’s site on creating a preloader with ActionScript 3.0.

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(Review) Learning ActionScript 3.0

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Initially, having already read the ActionScript 3.0 Cookbook, I wasn’t planning on reading another book focusing on introductory ActionScript 3, but then I started to hear more and more about Learning ActionScript 3.0 by Rich Shupe and Zevan Rosser. Lee Brimelow is quoted on the cover calling it “The best ActionScript book ever written.” How can you argue with that recommendation?

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FlaCC: Flash C Compiler

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Earlier this month Peter Elst posted on his blog about the FlaCC Project. In a nutshell, FlaCC is a way to compile C and C++ libraries to ActionScript bytecode, making code written in the C/C++ languages accessible to Flash. Interpreters for various scripting languages are actually written in C/C++ so this could allow you to port Ruby, PHP or Python into your AIR applications.

This video from Adobe MAX Chicago is enough to entice your imagination:

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(Review) Advanced ActionScript 3 with Design Patterns

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Being a predominately self-taught web developer, I’ve slowly migrated towards object oriented programming and, to my credit, made some applications that work but, at the same time, those apps definitely could have been made better and more efficiently.

A couple of weeks ago, I finished reading Advanced ActionScript 3 with Design Patterns by Joey Lott and Danny Patterson and found it quite helpful. Now knowing what the MVC, singleton, proxy, iterator, composite, decorator, command, memento and state patterns are I can better utilize them in my Flash projects and ultimately make better coded apps than I could before.

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Inverse Kinematics in Flash CS4

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Today, Aaron Simpson at Cold Hard Flash posted a few videos demonstrating the new Bone Tool and Inverse Kinematics features of Flash CS4.

The Bone Tool basically allows you to group objects together as a flexible jointed object similar to how you’d rig a skeleton in a 3D application. Definitely a welcomed addition for anyone using Flash specifically for character animation.

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(Review) ActionScript 3.0 Cookbook

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In order to help my migration to Flash 9, I went ahead and read the ActionScript 3.0 Cookbook by Joey Lott, Darron Schall and Keith Peters.

Overall, I would say that it was helpful and recommend it, but even though my copy was a first edition, it did seem like the book contained way too may typos (both grammatical and in the ActionScript itself). Typos aside, the chapters on the Display List and XML were both extremely concise and informative. If you’re unfamiliar with either, I’d recommend giving them a look.

Like the other books in O’Reilly’s Cookbook series, the ActionScript 3.0 Cookbook works as a quick reference to commonly encountered problems. Focusing on the end results, their problem/solution approach to education works well when you’re already somewhat familiar with their subject.

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Google Indexes Flash

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Google has announced improvements to their Flash indexing!

Unfortunately, Googlebots do not execute all JavaScript they encounter, so, if your SWFs are loaded via JavaScript, you may want to switch to SWFObject 2’s static method in order to ensure visibility.

For now, only static textual content is crawled but, as a Flash Developer, it's exciting to have Flash applications becoming more legit in the eyes of search engines. For a more detailed Q&A, head over to Flash Charlotte.

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Starbucks Coffee At Home

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Yesterday, Robbie and I had a pretty good discussion about the Starbucks Coffee At Home site, so I thought I'd share it here.

At a quick glance of the site you know that the design and execution were both top-notch, so there are a lot of little details you can appreciate. However, what impressed us the most was that when a section was erased from the chalkboard/screen a ghost image remained. We wanted to achieve a similar effect with the Bouvier Kelly site we launched earlier this year, but due to the limitation of ActionScript 2 and the fact that most of the sections displayed dynamic content, we were unable to do so.

Talking it through, we decided the effect was created in either two ways.

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Muzak Expressions

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This year for the 2008 GlobalShop (the world's largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.

The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the experience by being professionally photographed expressing one or more of those four emotions, then seeing their own photos added to the visual display throughout the event.

Expanding the experience into the web, Studiobanks created a micro-site for Muzak Expressions, allowing users to casually browse through the hundreds of photos Muzak took over the course of their campaign.

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