The Importance of Web-based Casual Games
Lately, all the buzz has been around social media.
Facebook and Twitter can work well for some companies, but all the hype is overshadowing the fact that social media should be part of a larger digital marketing strategy. Including a fun, well designed online game in that strategy is often overlooked by companies, yet it provides an excellent opportunity to interact with consumers and highlight products. You’re probably thinking, "Oh well you only care about games because you’re a 20-something guy who’s never grown up and would play any game just because it exists." Well, you might be right but there’s some pretty solid data to show otherwise.








