Studioblog (n): a blog by Studiobanks about design, marketing, internet, business, Charlotte and more. 

(Press Release) Studiobanks to elevate marketing of SAFER® Barrier

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New dynamic website will promote NASCAR and IRL SAFER® Barrier soft wall technology to other racing leagues in U.S. and international markets.

Charlotte-based digital agency, Studiobanks recently launched RacingMadeSafer.com, a robust website for Motorsports Safety Technology (MST), an alliance between NASCAR and the Indy Racing League (IRL), to promote the SAFER® Barrier soft wall technology to racing leagues and new construction projects around the world.

The technology, known as the Steel and Foam Energy Reduction (SAFER®) Barrier, is an energy absorbing soft wall system that has been installed on all NASCAR and IRL racetrack walls to help reduce crash severity and decrease driver injuries due to racing. The SAFER® Barrier consists of a high-strength, tubular steel skin that distributes impact load to energy-absorbing foam cartridges in order to reduce crash severity and provide additional protection for drivers.

The user experience of the Flash-based website captures the Barrier’s positive effects on racing safety, which will ultimately support MST’s efforts to market the technology’s license to other racing leagues throughout the U.S. and international markets.

We were impressed by Studiobanks’ abilities to really understand, showcase and promote the benefits of this amazing life saving technology that we call the SAFER® Barrier in such a cutting-edge manner,” said Shawn Rogers, NASCAR’s Managing Director of Business Operations for Competition and an MST Representative.

“We are committed to supporting ongoing research for new uses of the technology, and we mandate it on all of our tracks because safety for our drivers is our top priority. The new website will help educate other race tracks about the Barrier’s tremendous impact on driver safety, as well as other benefits such as increased track marketability for various forms of motorsports."

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Now Hiring: Interactive Art Director

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Studiobanks is a digital agency specializing in online marketing and web development. We combine big-idea creative, award-winning design and leading-edge technology to consistently deliver exceptional results for our clients.

We’ve built a collaborative, open, creative studio environment over the past 8 years and are seeking an Interactive Art Director with a strong design portfolio and the ability to make a difference.

Candidate should have 5+ years industry experience with 3 years interactive art direction. Should be strong conceptually with proficiency in translating and extending concepts across multiple online platforms. Knows how to work from a strategy, contribute within a team, present with confidence and champion work that transcends digital tactics and leads brands. Gets the difference between good and great and is prepared to go beyond to raise the bar.

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(Press Release) Studiobanks Launches New Website for Imex Management

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Charlotte-based digital agency, Studiobanks, recently designed a new website for Imex Management, a company connecting North American companies to international trade shows. The new website showcases Imex Management’s dedication to providing seamless, stress-free trade event experiences, and also serves as an event management portal allowing Imex to conveniently manage complex show logistics.

The primary goal for launching a new site for Imex was to streamline communication between its clients and international trade show organizers," said Banks Wilson, Studiobanks’ president and creative director. “There’s a lot of planning, paperwork and attention to detail that goes into international trade events, so we implemented a flexible online form solution that now lets Imex process everything digitally.”

Known for producing memorable, high quality work that creates buzz and delivers exceptional results for its clients, Studiobanks is an award-winning digital agency specializing in interactive web development, online marketing and mobile applications for ambitious and progressive companies. For more information, please visit www.studiobanks.com.

(Press Release) Studiobanks Creates Touch Screen Experience for New Discovery Place Exhibition

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Charlotte-based digital agency, Studiobanks, was hired by Discovery Place to create a unique, interactive touch screen experience for its new exhibition, Think It Up. The exhibition, which opened to the public on May 1, 2010, includes ”thought studios” that facilitate engagement in the process of innovation.

This digital technology allows participants to experiment with stop motion animation as well as digitally document their innovative creations. Sharing is also a large component of the experience so we created separate viewing stations within the exhibition and a mini-site to showcase the inventive work produced by participants, and to provide inspiration to newcomers.

We wanted to be able to collect and view all the great innovative ideas that will be created in this new exhibition, which is part of the largest renovation in Discovery Place’s history,” said Sarah Macey, director of exhibition design for Discovery Place.

“We selected Studiobanks as our partner for this project because of their expertise in creating great interactive designs and user-friendly interfaces – an essential component for a tool that will have a high volume of use."

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(Press Release) Studiobanks Recognized with Esteemed Webby Award

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Charlotte-based digital agency, Studiobanks has been recognized with an esteemed Webby Award for its work on Muzak’s 75th Anniversary website. The website, which showcases Muzak’s successful history in an ever-evolving industry, was selected as an Official Honoree for the Corporate Communications category category in the 14th Annual Webby Awards.

The Webby Awards are the Internet's most respected symbol of success. Winners of the 14th Annual Webby Awards were chosen by the International Academy of Digital Arts and Sciences, a global organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone, Virgin Group Chairman Richard Branson, and R/GA chairman and CEO Bob Greenberg.

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The Importance of Web-based Casual Games

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Lately, all the buzz has been around social media.

Facebook and Twitter can work well for some companies, but all the hype is overshadowing the fact that social media should be part of a larger digital marketing strategy. Including a fun, well designed online game in that strategy is often overlooked by companies, yet it provides an excellent opportunity to interact with consumers and highlight products. You’re probably thinking, "Oh well you only care about games because you’re a 20-something guy who’s never grown up and would play any game just because it exists." Well, you might be right but there’s some pretty solid data to show otherwise.

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Play our 2009 Holiday Game!

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Happy Holidays from all your friends at Studiobanks.

We have created another holiday game to celebrate the season. Enjoy!

Wow!
As if 2009 hasn't been a tough enough year, you have now found your self at the worst holiday party ever. On the way in you passed some people talking about how the party was filled with really annoying people and you quickly realize this is the last place you want to be. You also overheard them talk about another really cool holiday party being thrown by Studiobanks.
The objective of the game is to find a way to escape and get to the Studiobanks holiday party.

2009 Holiday Soiree!

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We hope everyone enjoyed (and recovered nicely) from our holiday party! A crowd of almost 125 guests gathered at Dilworth Billiards for a festive evening of mixing and mingling with our clients, colleagues, friends and family. Cheers to everyone who came out to celebrate the holidays with our team!

A special thank you to new client La Paz for the delicious holiday eats and to clients for donating a wonderful collection of door prizes, including two lunch passes from AAF Charlotte, a $50 gift card from Asana Activewear, $70 in gift cards from Blynk Organic, First Night Charlotte tickets and Ruth’s Chris coupons from Charlotte Center City Partners, a t-shirt and toboggan hat from Dilworth Billiards, four tickets to Discovery Place, a fleece blanket and backpack from Muzak, two tickets to Opera Carolina's La Bohème, a 60-minute massage from Urbana Cityspa & Teabar and a $50 gift card from Varji & Varji!

If you missed the party, enjoy the photos. Merry Christmas and Happy 2010!

GUTS!

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Studiobanks recently competed in GUTS, a pumpkin carving competition that benefited the Levine Children’s Hospital. Hawse Design, a local branding agency, organized the event and recruited design firms, ad agencies and architects to compete for pumpkin carving supremacy while raising money for the kids.

Banks’ carving skills earned him 2nd place in the individual category while Team Studiobanks, comprised of Keeley, Will, Mike and Banks, took 4th place in the team category. After the judges selected their winners the competition transformed into a silent auction that raised even more money for the Levine Children’s Hospital. Enjoy our photos from the event!

(Press Release) CarolinaNightlife.com Gets Face Lift

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Our party-promoting client, Carolina Nightlife serves the Carolinas as the premier online resource guide to the local nightlife scene. Thousands of loyal followers regularly browse the site to view upcoming events and peruse the plethora of entertaining photo albums.

But just like trendy dance moves, websites date over time, so our team recently revamped the 4-year-old version of the site. We combined top design and development practices with select features to maximize both usability and profitability of the site.

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