Studioblog (n): a blog by Studiobanks about design, marketing, internet, business, Charlotte and more.

(Project Update) Asana's New Logo

Christy 1 Comments

As we promised, here's the logo Asana chose from the six or so options we presented them—and it was our favorite one of the bunch, too. Clay designed this font by hand, so Asana will have their very own personal typeface. We chose the four colors from swatches they gave us from one of the clothing brands they'll be carrying. Now, the architect designing the store, which will be located at the new development Morrison in South Park, will be incorporating the color palette we've chosen into the store design. The next phase for Studiobanks is to create all of the Asana collateral: business cards, letterhead, envelopes, in-store hang tags and product signage.

(New Project) Asana Activewear

Christy 0 Comments

We are very excited to announce yet another great project from a client located at the new development Morrison in South Park! First the Winestore, now Asana Activewear.

Asana Activewear is a newly formed company that operates boutique, specialty-apparel retail stores, focused exclusively on yoga-inspired activewear and accessories for men and women.

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(New Project) Greg Biffle Website - Top NASCAR Driver

Christy 3 Comments

We are very excited about our latest project. For me, this is a full circle moment and a great example of how strong client relationships and good old fashion hard work pay off.

One of Studiobanks' very first projects was designing the Rick Crawford website. Our contact there had since worked his way up over the years and is now the business manager for Greg Biffle Incorporated. So, he contacted us to design GregBiffle.com.

With Greg Biffle being a nationally known celebrity, we see this national exposure as an opportunity to highlight our capabilities and creative expertise. With that said, we are going to pull out all the stops to make this site the best site the racing industry has ever seen.

About Greg Biffle

Greg Biffle made NASCAR history in 2002 and came within 35 points of doing it again in 2005 when he finished second in the Chase for the Nextel Cup.

Biffle became the first driver to win championships in both the Craftsman Truck and Busch series before moving full time to Cup in 2003. His lone win that season came in the Pepsi 400 at Daytona, making him one of only a handful of drivers to win a race in each of NASCAR's top three series.

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(New Project) Southern Comfort - Custom Home Builder

Christy 0 Comments

Studiobanks has become known for creating strong brands. With our latest project, Southern Comfort, a local custom home builder new to the market, we will have the opportunity to create their entire brand - including logo, marketing materials and, of course, the website.

With so many builders in the market, our challenge will be to create a memorable brand that sets them apart from the rest.

(New Project) Zobo.tv

Christy 0 Comments

After a couple of meetings and many emails, we are very excited to announce our latest project: re-designing the Zobo.tv website! Zobo.tv provides uniquely-packaged and simple home theater products and services. You may have visited one of their stores by Carolina Place Mall or North Lake Mall. Our first step is to have a kick-off meeting at the store. There we'll meet to discuss the brand, the overall creative direction of the project and watch an installation demo. After mocking the current Studiobanks stereo system, they promised to upgrade our speakers! I see lots of fun, new electronic toys in the very near future! I'll let you know how things go, stay tuned.

(New Project) Kubilins Transportation Group

Christy 0 Comments

Kubilins is one of the most sought after traffic engineering firms in the Carolinas, Virginia, Georgia and Tennessee. We are taking a very organized yet creative approach to their website, which will be built in FLASH and lots of animation in the background. It's also very important that when visitors come to their site they can view the Kubilins portfolio right away- whether they want to search by a particular service or by a specific project, like the NASCAR Hall of Fame or Birkdale Village. Check back for the launch announcement. This has been one of our favorite websites so far this year.

(New Project) Aegis Funds Management

Christy 0 Comments

So we have a new project, Aegis Funds Management, which came by way of client referral. We just love those referrals. Thank you! This will be an entire brand development project from logo, to marketing collateral, and of course, a website! Aegis Funds Management provides individuals access to money managers and strategies historically reserved for the ultra affluent and large institutions.