41 result(s) found for the author: Banks
We were recently asked by a Greensboro advertising agency to help redesign their corporate website. Bouvier Kelly is a agency built on solid marketing fundamentals and strong creative. They must be doing something right, they have been around since 1974. Without any internal web design capabilities they were looking for someone to create a website that would better represent their current direction and quality of work.
Bourbon Boards is a new company that is selling authentic Heart Pine wood from an old bourbon mill in Kentucky. Board by board they have reclaimed over one million feet of this beautiful wood.
Longleaf Pine ecosystems were once among the most plentiful during the 1800s. American settlers used the sturdy and decay-resistant heart of these trees to construct homes, factories, breweries, & distilleries. Unfortunately, habitat loss and degradation have made this resource extremely rare.
Our friends at Eye Design Studio did all the branding work for Bourbon Boards and we did the website design and development. We just launched the new site to coincide with the opening of the their showroom on South Blvd. Perhaps we should update the Studiobanks site background with some authentic Heart Pine jpegs.
Last night, Asana Activewear held a Media Night. It was a PR event that catered to local media, in efforts to make them more aware of the new activewear apparel store. Owner Gary Schwake, spoke in front of the media to describe his vision and goals for the store. He explained how Asana is more that a store that sells clothes but is a hub for the active lifestyle community. Partnering with local yoga studios, gyms, and fitness centers Asana is able to offer their customers with more than the latest fashion trends, but with valuable information about the happenings throughout the active community. It was this unique community hub concept that was the inspiration of the Asana logo we designed.
Later in his presentation he announced the launch of AsanaActivewear.com a website we recently designed. The website offers a directory to find local studios and trainers, a community calendar that you can either post events on or search to find other local fitness events. Also, each month Asana picks a “Hero of the Month”, an instructor or trainer that helps to motivate people to live an active lifestyle. We built a section that highlights these Heroes and gives them their due recognition. Of course the website also allows users to learn more about the store and the brands they carry, but it is the community aspect that Gary is most proud of. Check out some photos we took at the event.
Advertising execs are always quick to use fancy lingo and buzzwords. Often times, terms get misused and can get misinterpreted. We position ourselves as a "webcentric" design firm. Perhaps that makes me your typical ad exec—I hope not. In my defense, let me explain exactly what webcentric means.
In short, webcentric is a style of marketing in which the marketer harnesses the power of the internet by centering all their marketing efforts around a well designed website. They bank on their strong online presence to be what the consumer acts on. It is an approach that has been widely adopted because of it's many benefits over other more traditional methods.
In the past, the Checkers have always promoted themselves as something fun to go do. Their old logo was playful and so were their ad campaigns. Last year’s campaign by Greenspoon Advertising featured the cheerful "Chubby" mascot parallel parking a Zamboni Machine on the streets of Charlotte while Mayor Pat McCrory stopped traffic.
Last Friday night, the Checkers unveiled a new, tougher looking logo. A sleeker and more ferocious-looking bear, set against a backdrop of Charlotte's skyline has replaced Chubby in the logo. The new mark coupled with the new “Our Team — Our Town” ad campaign seems to imply that the team is headed in a new marketing direction focused on hockey instead of pure entertainment factor of the games.
You might remember that Studiobanks gave a lecture for AIGA a few months ago. It was a part of their A Lecture by Your Next Door Neighbor series. Well, this month Muzak's in-house design team has been invited to speak. We have been working closely with their team on Muzak's various website projects. It will be interesting for us to hear more about what their offline design process is like. The event is next Thursday. Make it out if you can. You can find details on the AIGA Charlotte site.
About Muzak Design Team:
As the world’s leading provider of business music, Muzak creates experiences that reach more than 100 million people daily. Some of the biggest brands in business, from Aveda to Sur La Table to Boeing, work with Muzak to enhance their brand image in more than 350,000 client locations. Based out of its home office, Muzak’s in-house design group creates everything you can think of—from sales collateral and web sites to environmental design and apparel. The team of three designers and one copywriter create award-winning work to promote sales and the brand.
To help promote this year's ADDY® Awards and Gala Show, we've created a web campaign based on the "Call For Entries" mailer and poster designed by Limerick and Hot Sake. It was made for people in the creative industry to poke fun at their boss, a client or any other worthy foe. People can anonymously log on to the site, provide the person's name, upload their photo and dress them up anyway they see fit. From there, they can print it, email it or post it in the bathroom—it's up to them. Share it with the world, because we are going to print them all out and hang them up at this year's ADDY® Awards and Gala Show on March 6th.
Check it out and then let the rest of the world know who is keeping you down and holding you back!
We've been waiting for the launch of Apple’s new OS X upgrade, Leopard. Well, it showed up last week and we have now all upgraded. I thought I would detail out some of the features we have found useful along with some of the major issues we have experienced.
This past weekend, our client Eric from Dilworth Billiards asked me to go jump out of an airplane with him. As you can see, I said "yes". It was a ton of fun, but one of the scariest things I have ever done. When I told everyone this morning about my temporary loss of sanity, they all said I should write a post about it. However, since this is our company blog, I thought I would try to relate the event back to design (while also letting everyone know I jumped out of an airplane!).
Big thanks to AIGA and everyone that made it out last night for the AIGA Lecture By Your Next Door Neighbor. This was the first time our studio had ever been asked to do a lecture. It was exciting for us to see so many people in the studio to hear about our work.
In the lecture, we discussed our creative process and highlighted nine of our clients. Those who attended even got a sneak peek at some of our website projects that are in the works and haven’t launched yet.
If you missed it, here are some photos we took.
is a digital agency specializing in online marketing and web development for ambitious and progressive companies. We combine big-idea creative, award-winning design and leading-edge technology to consistently deliver exceptional results for our clients.
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