MAR 31, 2008

Muzak Expressions

Will 1 Comments Muzak

Studioblog Image

This year for the 2008 GlobalShop (the world's largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.

The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the experience by being professionally photographed expressing one or more of those four emotions, then seeing their own photos added to the visual display throughout the event.

Expanding the experience into the web, Studiobanks created a micro-site for Muzak Expressions, allowing users to casually browse through the hundreds of photos Muzak took over the course of their campaign.

1 comments
jakMAR 31, 2008

pretty cool campaign. some of the desire shots are hilarious. seems thats a hard one to pull off. nice site. gave you some design charlotte love of course.

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