JAN 25, 2008

(Pardon the Buzz Word) Webcentric

Banks 0 Comments Webcentric

Advertising execs are always quick to use fancy lingo and buzzwords. Often times, terms get misused and can get misinterpreted. We position ourselves as a "webcentric" design firm. Perhaps that makes me your typical ad exec—I hope not. In my defense, let me explain exactly what webcentric means.

In short, webcentric is a style of marketing in which the marketer harnesses the power of the internet by centering all their marketing efforts around a well designed website. They bank on their strong online presence to be what the consumer acts on. It is an approach that has been widely adopted because of it's many benefits over other more traditional methods.

Measurability
It is very hard to measure the "reach" (another buzzword meaning the amount of people to see an ad) of a TV or magazine ad. Websites on the other hand can gauge exactly how many people are seeing it. Further marketers can determine how effective their traditional advertisements are based the traffic to their website. This offers marketers the ability to judge their advertising return on investment (ROI) as well as adjust their advertising efforts based on the increase or decrease of website traffic.

Simplicity
Marketers tend to say too many things at once. We strongly believe in simple and strong messages. By embracing a webcentric approach, marketers can use their traditional marketing efforts to relay simple, strong messages. They don't have to cram every last selling point into an ad, because they know the website will be there make sure no detail is missed. This allows traditional ads to be cleaner and more attractive to those who see them.

Interactivity
Unlike other types of advertising, consumers can interact with a website. They can locate answers to their questions, request more information, sign up for newsletters, RSS feeds, and podcasts and (the kicker) provide the marketer with their contact information (i.e., sales leads). This is the main benefit and why the webcentric approach has become so popular.

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