Checkers Unveil a New, Tougher Logo
In the past, the Checkers have always promoted themselves as something fun to go do. Their old logo was playful and so were their ad campaigns. Last year’s campaign by Greenspoon Advertising featured the cheerful "Chubby" mascot parallel parking a Zamboni Machine on the streets of Charlotte while Mayor Pat McCrory stopped traffic.
Last Friday night, the Checkers unveiled a new, tougher looking logo. A sleeker and more ferocious-looking bear, set against a backdrop of Charlotte's skyline has replaced Chubby in the logo. The new mark coupled with the new “Our Team — Our Town” ad campaign seems to imply that the team is headed in a new marketing direction focused on hockey instead of pure entertainment factor of the games.
Personally, I liked the old logo. However, the new logo seems well done. Anyone know what firm designed the mark?
FEATURED: Muzak
www.joebosack.com
He's got some quality work.
The only problem with these new sports logos is they all look like the same agency designed them. I'd like to see a little more variation. That said, this is a big improvement over the old mark. The first logo looks like a little league team.
Too bad a new logo doesn't mean talent. All though that is an unfair statement seeing as how I haven't been to a checkers game in over 7 years. It's a cool logo and I like that they put a dumbed down version of the city scape in the background. Charlotte is a beautiful city.